1. A piece of branded content that Mattr'd | BP
As we gear up to the Rio Olympics, we are seeing some great pieces of content entering the interwebs. We are personally looking forward to the Paralympics as it means we get to show you all our latest documentary series. In the meanwhile, enjoy this really empowering video from BP showcasing Germany's David Behre's road to Paralympics success.
2. A branded PSA that Mattr'd | Pedigree (Mexico)
I mean, what could be a better way to sell dog food than by showing a cute story of dog owner telling his four legged friend some "heartbreaking" news that they are adopted. To top it all off the main message behind it all is to encourage more people to adopt dogs. Some teary stuff.
3. A use of creativity that Mattr'd | Sunday Times
Kind of a jaw dropper this one, mainly due to its simple complexity. Brilliant use of pop culture (and religious icons) to show the newspaper's ability to cover important (or as some might say, iconic) stories.
4. A use of an influencer that Mattr'd | Game of Thrones (HBO)
It's pretty hard to accept we are going to have to wait close to 18 months for the next season of Game of Thrones, but with that it mind it seems HBO gave all us "Throners" a parting gift. The gift takes the form of a narrated, SPOILER FREE catch up of all 6 seasons of Game of Thrones, narrated by non of other than Samuel L Jackson. Definietly something for new and old fans to enjoy.
5. A viral thought piece that Mattr'd | Mic.com
The recent African American police shootings in the US has sparked a larger debate about police brutality in the country. With the #BlackLiveMatter movement and a consistent ongoing debate about the issue, Mic.com have created this thought provoking montage of influencers, including Chris Rock, Rihanna, Bono (!?) and Beyonce entitled "23 Ways You Could Be Killed If You Are Black In America".