1. A hugely scaleable advert that Mattr's | HSBC
HSBC really hit an emotive nerve with their latest advert. I mean - child space exploration aspirations coming true *wipes single tear*? What I like most about it, is that this campaign definietly has room for this to be scaled, maybe with aspirational stories that HSBC helped - maybe with UGC?
2. A piece of branded content that Mattr's | Heathrow Airport
Of all the messages that Heathrow Airport could of put across for their 70th birthday celebrations I'm glad it took the form of a kid's first flight. Hope the airport starts selling the girls suitcase as a limited edition 70th anniversary item. Definietly has some Toy Story vibes.
3. An #eventjack that Mattr's | Strongbow
I think what is the most striking thing about this Strongbow Rio 2016 advert (amongst the wave) is that its just stripping it back to the core, coming together and celebrating the athlete's who are representing the country.
4. A use of creativity that Mattr's | Toronto Jewish Film Festival
The inclusivity message behind these TJFF stings are pure genius. Really great way to show how the film festival is for everyone to enjoy.
5. A humorous piece of content that Mattr's | Specsavers
The thing that resonates the most with me about the new Specsavers advert is that they've taken a concept that is WELL over 10 years old and have made it just as fresh, humorous and relevant as it was all those years go. Mean feat that.
6. A piece of self promotion that Mattr's| Limb Pimpin'
Our latest documentary series - " Limb Pimpin'" is now live on All 4! Huge thanks to Mark Ormrod, Jackie Hagan, Pegleg Rik Bennett, Grum Leesmith, Louise Bruton & Jack Eyers for letting us into their world.
Thanks to Adam Gee for all the guidance :).
- Josh & Josh