1. A PSA that Mattr'd | Breast Cancer Awareness Month
Massive love for the Breast Cancer Awareness public service announcement! What a brilliant way to defuse the taboo about talking about checking breasts for lumps and bumps by chucking out a crazy amount of colloquial terms for breasts. Definietly the way forward to get people's attention.
2. A TV advert that Mattr'd | Google Pixel
There is just something crazy satisfying about the Google Pixel tv advert. Adding the fun loving music to the mix, the Pixel has definietly got a vibe about it that is definietly trying to rival Apple's iPhone. Lets see how this one pans out for the tech giant.
3. A shift in audience that Mattr'd | Nescafé
It looks like the days of the soap like advertisements that Nescafe used to run in the 80's and 90's is long gone. Seems now that the brand is aiming for the creative East London types who love a good old cup of joe. Going to keep an eye on this one to see how this works out.
4. A Halloween Advert that Mattr'd | Asda
It seems pretty official that Halloween is a holiday that is only going to continue to get stronger with popularity in the UK. I really like Asda's effort to jump on the holiday though, really nice and family orientated that puts kids at the forefront of the Halloween celebrations.
5. A stunt that Mattr'd | Pur
I like a good stunt, and Pur's stunt for their water filtration product is pure (see what I did there) brilliance. The brand set up a water bar that took samples of tap water from different states across America. The bartenders then told customers about the impurities that are present in the water. Very eye opening and perfectly showed the need for the product.