1. A stunt that Mattr'd | VW
What nice stunt / advert from VW showcasing (with a pinch of salt) how awesome their trailer assist system is. Definietly something that caught people's attention.
2. An inclusive advert that Mattr'd | H&M
Now this is an advert that takes notice, doesn't patronise and empowers people to be themselves. H&M Smashed it out the park with this one, nice cameo / voice over from Iggy Pop too. Has a special place in our heart because of the use of an amputee.
3. A piece of branded content that Mattr'd | Pepsi
This time round, Pepsi have broken from the norm and created an advert that challenges perceptions - definietly want to see this one scaled!
4. A scaled campaign that still Mattr's | Dove
We can't believe it's been over 10 years since Dove started their campaign for real beauty! Either way their latest piece of content is so inspiring. It's brilliant to see this campaign hasn't lost it's momentum.
5. A piece of female empowerment that Mattr'd | Always
It kind of feels like Always are starting to shift their attitude from slightly patronising (the Aunt Flow era) to something wholeheartedly badass! Their latest advert is definietly changing mentality and perceptions in a positive way.