1. A use of progression that Mattr'd | Smyths Toy Store

We had to put this at the top of this weeks chart just for mere fact Smyths have completely hit the competition out the park with their latest TV advert. What an amazing way to smash gender norms for young children in such an innocent way. 

Smyths Toy Superstore Advert 2016 If I Were A Toy Commercial. The story documents the journey through the imagination of a charming young boy Oscar who becomes enchanted by the toy store before him, using the lyrics of the Beyonce hit 'If I Were a Boy' and changing it to 'If I Were a Toy".

2. A scaled concept that Mattr'd | Kellogg's

We recently featured Kellogg's reimagining of their Bran Flake range by using artists to create crazy new and all kinds of tasty looking recipes using bran flakes and fruit. It looks like Kellogg's have now scaled this concept with a series of different recipes for certain scenarios including, After The Gym, Halloween and our personal favorite Box Set Binging. Mary Berry eat your heart out. 

The spot was uploaded by permission of agency Leo Burnett London for http://adsofbrands.com/

3. A use of internet culture that Mattr'd | Nikon

Everyone and their dogs are photographers these days. So what a better way to acknowledge, capitalise and embrace the wave of new age DSLR photographers than by placing it wedged between internet culture. In this case Nikon have used emoticons to tell their story about how to capture perfect internet friendly moments. 

Advertising Agency :Jung von Matt / Spree, Berlin Executive Creative Director :Till Eckel Creative Directors : Marc Isken, Florian Schwalme Client Service Director : Sven Rebholz Art Directors : Yonca Yilmaz, Franziska Krüger, Felipe Camargo-Cury Copywriters : Oliver Schnitzer, Patrik Lenhart, Anne-Marie Brandner Agency Producers : Matthias Van De Sand Account Managers : Jutta Caballero, Sarah Massaro Director : Martin Aamund Director Of Photography : Franz Lustig Production Company : Tony Petersen Film

4. A use of creativity that Mattr'd | Pepe Jeans 

Brilliant creative contraption in the latest Pepe Jeans advert. I just love the way they have used items to really encapsulate the uniqueness of the brand. 

Advertising Agency : Imaginarte Comunicación Creativa, Alicante Strategy Director : Lucía de la Vega Executive Creative Director : Antonio Piñero Creative Directors : Víctor Izquierdo, Ignacio Macho Art Director : Víctor Izquierdo Producer : Espadaysantacruz Studio

5. A creative concept that Mattr'd | Pearl & Dean

What a cool, engaging and creative way to show how much your company as supported cinema throughout the years. Big props from Pearl & Dean for creating a unsung character that we 100% would love to watch a feature film about. 

The spot was uploaded by permission of agency Brothers and Sisters for http://adsofbrands.com/

Saw any awesome videos you think we should have included? Then drop us an email! We may be a London production agency but we are all ears for your opinions and suggestions and want to collaborate you! Make sure you sign up to our mailing list in the footer too!