1. A use of creativity that Mattr'd | Nike

You know, sometimes a simple and minimal concept can deliver a massive punch. Enter Nike with their latest advert "Time Is Precious", that has a neat and simple concept. Nike have used the subject matter of internet culture and lack of time to entice their audience creating a piece of video that is actually pretty good societal observation.

Creative Agency : Wieden + Kennedy, Portland Creative Directors : Chris Groom & Antony Goldstein Creative : Stefan van den Boogaard & Tim Arts Executive Producer : Matt Hunnicutt Producer : Amy Berriochoa Account Team : Anna Boteva, Luiza Prata Carvalho, Alyssa Ramsey Strategic Planning : Zack Kaplan, Henry Lambert

2. A use of an influencer that Mattr'd | Age of Beard 

Following on from his recent stint as a Lyft Driver, the world famous 7 foot basketball player Shaquille O'Neal has lent is talents to Age of Beard, a new subscription service for proud beard owners. Big fan of the way they used his comedy talents to tell such a bizarre and surreal story, that certainly resonates enough to captivate their audience. 

Creative Agency : Wix.com ProductionCompany : Station Film Director : Brendan Gibbons Executive Creative Director : Yoav Burg Creative Director : Rob Goldenberg Art Director : Orly Kirya Producer : Tony McGarry Executive Producer : Michelle Towse Agency Executive Producer : Theresa Darlington Hone Agency Executive Producer : Noa Gavish DoP : Matthew Woolf Head of Production : Natalie Rozenboim

3. A brand collaboration that Mattr'd | Tinder / Apple TV 

It's super interesting to see that Tinder and Apple TV have teamed up to have the dating service on the Apple TV platform - definietly not a family activity but certainly only make sense right? Such a humorous series of shorts that are perfect for their target audience. 

Client/Agency : Tinder CMO : Ferrell McDonald ECD : Kevin Butler Edit : Exile Editor : Nate Gross Producer : Michael Miller Executive Producer : CL Weaver Director : Casey Storm Directory Of Photography : James Wall Executive Producer : Scott Kaplan Producer : Jed Herold

4. A trailer that Mattr'd | Netflix

Right, it's that time of year we've been waiting for since Netflix unveiled Making a Murderer this time 12 months ago. The question that has been plaguing all our thoughts "what will be the crime series for us to binge on this Christmas?", it looks like it's going to be Captive, a series of documentaries detailing the stories of people who have been kidnapped. Definietly not the story of Stephen Avery but the raw emotion and fear should have people hooked.

CAPTIVE delves into the terse, dangerous world of hostage negotiation. Victims, negotiators, and kidnappers give an unprecedented look at what it means to be captive. Now Streaming on Netflix.

5. A TV Advert That Mattr'd | Toyota

Bit of a late entry to the Christmas race, but Toyota's latest advert warms our hearts something fierce, as they've taken some brilliant core elements that make us all happy and excited for Christmas. Take a look and enjoy it for yourself. 

Subscribe : http://bit.ly/2gC3tmi New Christmas Toyota Ad Right Light Commercial 2016 Toyotathon