1. A use of comedy that Mattr'd | Bose

Brilliant bit of comedy in the new in Bose' newest advert. It's interesting that Sonos has gone after audiophiles where as Bose has aimed this one at an entirely different demographic. Really playful way to show functionality too. 

Uploaded by Ad Heaven 2 on 2016-11-06.

2. A use of creativity that Mattr'd | TK Maxx

Yes TK Maxx! Coming in with a Christmas advert that completely threw me off guard. The perfect Christmas themed house, with a diverse family not using a Christmas song? What a genius idea that is full of surprises and orchestrated brilliantly. Yeah I like this one. 

Creative Agency : Wieden & Kennedy, London Executive Creative Directors : Tony Davidson & Iain Tait Creative Directors : Hollie Walker & Freddie Powell Creatives : Bertie Scrase, Christen Brestrup, Peter Browse & Joe Koprowski Group Account Director : Victoria Dundson Account Director : Charlotte Evans Head of Planning : Paul Colman Producer : Richard Adkins

3. A character that Mattr'd | Aldi

Got to say, I'm a big fan of Aldi's Christmas tv advert. Really great idea to introduce #KevinTheCarrot, definitely adds that little bit of "cuteness" that helps create impact with Christmas adverts. All I really hope is this is a series of small shorts that continues the story.

Creative Agency : McCann UK Managing Partner : Simon Buchanan Account Director : Laura Mckinlay Executive Creative Directors : Dave Price, Neil Lancaster, Rob Doubal Creative Team : Clive Davis, Andy Fenton Planning Director : Theo Izzard-Brown, Jamie Peate Agency Producer : Lucy Moore Production Company : Psyop/Stink Directors : Todd Mueller, Kylie Matulick

4. An execution that Mattr'd | Harvey Nichols

Woah, Harvey Nichols! What an epic bit of drama in your latest tv advert - really captures the Italian vibe in their campaign perfectly. 

Creative Agency : adam&eve/DDB Chief Creative Officer: Ben Priest Executive Creative Directors : Ben Tollett & Richard Brim Art Director : Matt Fitch Copywriter : Mark Lewis Head of design : Paul Knowles Production Company : Indy8 (London) & BRW Filmland (Milan) Director : Gary Freedman Executive Producers : Jani Guest & Luca Orlando Producer : Jason Kemp DoP : Manfredo Archinto

5. A TV advert that Mattr'd | John Lewis

Here it is, arguably the most anticipated Christmas advert in the UK calendar (with Coke's lorry trailing behind). This time it only cost John Lewis £1 Million to create this year's Christmas event - #BusterTheBoxer. To wade through the noise, I'm a big fan of this years effort as the use of diversity, really personal storytelling and capturing the magic of Christmas really sets the tone of how inclusive the event is for so many members of the family - even your Boxer that loves to bounce!

Watch the new John Lewis Christmas TV advert 2016 with #BusterTheBoxer Click here to continue the story: http://bit.ly/2eCBC2R This is the story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn't the only one with a passion for jumping.

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