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5 brands who prove every business can matter in 2019 👊🧠❤️

5 brands who prove every business can matter in 2019 👊🧠❤️

As we approach the half way point to the year (and the next Build A Brand Movement event), we’ve been reflecting on the number of times we hear people say “we don’t really stand for something” or “we’re just a commodity, not a brand”.

So, we thought it would be nice to shine a light on 5 totally different companies who are absolutely smashing it when it comes to building brands that matter. If it’s anything to takeaway, it’s that no matter how big or small your company is and no matter what you sell, you can build a company your audience cares about.

1. You can stand for something, no matter what you sell: Velux

If Velux can do it, you can to.

If Velux can do it, you can to.

On the face of it, this is a company that sells windows. However, for more than 75 years, Velux has been dedicated to improving people’s quality of life by helping to ensure homes and workplaces can get enough light and fresh air through their skylights. Nothing highlights this better than their most recent campaign “The Indoor Generation” in which Velux created a platform to raise awareness of the fact we spend 90% of our time indoors, yet a lack of sunlight and fresh air can have  a serious impact on ones wellbeing. What we love about the platform is how useful it is, with lots of information to explain the dangers of being indoors for too long and ultimately what everyday things we can all do to improve this issue. So for those businesses out there who just think they sell a boring product, if Velux can do stand for something, you can too! 

2. You should provide value in everything you do: Patch Plants

Patch think about how to provide value at every stage of your journey with them.

Patch think about how to provide value at every stage of your journey with them.

Patch are on a mission to bring the restorative powers of plants to a new generation, selling plants to a younger audience who know little about the world of gardening, but are interested in bringing plants into their homes and offices for the first time. What we love most of all about these guys is how much care they have taken to ensure the customer experience is as close to their mission as possible. From creating easy to understand how-to video tutorials, ensuring the quality of your delivery matches that of the plants (they’re known for how friendly their delivery drivers are!) and even having Plant Doctors on tap to answer all your questions once you get your plant, they have really taken the time to consider how they can be as useful as possible to their customers.

3. Purpose led advertising isn’t just about changing the world: Brewdog

Brewdog is one of the fastest growing craft beer brands in the country and want to make people as passionate about great craft beer as they are. So how do they combat the fact that only 14% of the country have discovered craft beer? Well, they believe “radical transparency” is one of the ways to do so. Whether that’s giving away the recipes for all their 300 beers, ensuring accounts are fully transparent or future plans are made publicly available. However, their latest campaign is AMAZING! In an industry where a "tsunami of mass-produced, industrial lager brands monopolise advertising space”, they came up with this ingenious number to disrupt your newsfeeds…self aware, completely honest and frankly one of the best ways to showcase your values kudos to their whole team on this one!

4. Make your shopfront stand for something: The Body Shop

Use all the touchpoints you have to connect with your audience.

Use all the touchpoints you have to connect with your audience.

For those of you who were there in 2018 at our Build A Brand Movement event, we heard first hand from Maeve Atkins all about how The Body Shop have been standing for more than the products they sell since their inception. However, since being acquired by Natura, they’ve been able to reassess how they fuse their brand purpose more seamlessly into the entire user experience. Which is why they are now using their stores more like hubs for their campaigning and lobbying. They’re also up-skilling teams to run local activism projects. What we love here is how this isn’t just a smart marketing strategy, it makes total business sense- essentially empowering staff and turning a traditional point of purchase shops into an experiential hub to encourage brand loyalty and drive new sales in the process.

5. Leverage your expertise for good: Sky

Sky use their global reach and audience attention for good.

Sky use their global reach and audience attention for good.

I have to admit, it was only when we learnt about the work Sky does behind the scenes, that we started appreciating how much the brand is trying to make an impact by leveraging their power for good. The campaign that highlights this the most is Sky Ocean Rescue- Sky’s aim to use it’s mass market reach to shine a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference. And before I hear you say “that’s just corporate PR bullsh*t”, Sky actually have a strong history of using their reach to take the lead on environmental issues. Ten years ago, they became the world’s first carbon neutral media company and with Sky Rainforest Rescue, they raised more than £9million to save the rainforests, helping to keep 1 billion trees standing in Acre, Brazil.


Hope that’s given you some inspiration for what’s in store for your brand this year. If you want to learn more about how to create the brand your audience will love, check out whether there are still tickets to our next Build A Brand Movement and hope to see you there.

Weekly trending content that Mattr'd this week - 15/04/2016

trending content in the uk from a mattr media a london video production creative agency in camden


1. An online ad that Mattr’d |  - Airbnb presents Lairbnb: We've had fun watching this online advert from Airbnb. It's a really nice tongue-in-cheek piece of content where we see a superhero, vampire and pixie "advertise" their lair for rent on Airbnb. 100% would stay with the superhero:  

2. A mini documentary piece that Mattr’d | Yahoo - Bikers Change Lives of Abused Children: This is such a powerful piece of content from the Yahoo team showcasing the work of the Bikers Against Child Abuse organisation and a girl they helped protect when she testified against her stepfather: 

3. A viral that Mattr'd | Facts. - 57 Years Apart - A Boy And a Man Talk About Life: We're pretty aware that this has been out for a little while now but we don't think it's had enough love on the interwebs. What a brilliant piece of video that is authentic and sweet: 

4. A branded piece of content that Mattr'd | Amuse / Nespresso - Breakfast of Champions: Amuse (of the Vice network) teamed up with Nespresso to create Breakfast of Champions, a unique look in to how the UK and Europe's rising creatives start their day each morning, definitely worth a watch: 

5. An indirect plug that Mattr's | Facebook / Instagram - Mobile Moves People: This is a little different to our usual programming but we just HAD to share this with you. Mattr's creative director Josh Hine flew over to Singapore a couple of weeks ago to shoot Facebook's FIRST vertical video showing the power of mobile video with a piece of content tailor made for mobile devices: 

Saw any content you think we should have included? Then drop us an email! We may be a London production agency but we are all ears for your opinions and suggestions and want to collaborate you! Make sure you sign up to our mailing list in the footer too!

How to Tell Stories Through Film

This is the first of hopefully many weekly blogs all about our experiences in the content marketing/storytelling/video production game

Why is Star Wars the greatest franchise of all time

Why is Star Wars the greatest franchise of all time

It’s November, we’re in a shed in Enfield, Greater London, filming a guy called Simon... and his real life R2-D2. I don’t know whether it was the mountain of memorabilia he had on his walls, or the amazing stories he told us about travelling round the country with this 3 foot Star Wars fan favourite, but at some point I realised that Simon isn’t just a professional droid maker whose worked with the likes of Secret Cinema, HP and Disney, but he pretty much embodies everything we love about the robot he builds- he’s kind, funny, dependable and all round do-gooder.

And so when we think about the age old question “Why is Star Wars the greatest movie franchise of all time”(and I’m sure my LOTR friends out there will say otherwise) many would argue it’s the revolutionary special effects, it’s the score, it’s the phenomenal one liners or the fact it fits so many genres- I mean what is the Star Wars?! A sci fi- western- action adventure- fantasy?!

But really, for me, the most important reason for the film’s success is simple: Lucas created aspirational characters that audiences of all ages and backgrounds can relate to…


Our teenage hero who feels unsure of his purpose and has a dysfunctional relationship with his father who wants him to be something he doesn’t want to be, the patient and wise mentor who see’s potential in people other’s cannot, the strong female heroine who simply won’t be intimidated in  male dominated world and of course the sweet sidekick droid who never gets enough praise in spite of always does the right thing, even before he’s asked to.

The point is we love these characters because we can relate to them and some of us, like Simon, completely embody them. There’s a little Luke Skywalker, Leia or Yoda in all of us.

PLUG: if you want to see our piece on Simon or the other six episodes (not done purposely although we did debate the first release do be episode 4) you can check them out on our channel here:

*Please note, I love my Dad and he very much approves of what I do :)

Written by: Josh Fineman (Founder and Chief schmoozer at Mattr). Drop us an email with any questions about our experience filming Star Wars Changed My Life, we are London based creative video production agency but we are all ears!