The challenge:

Virgin Money Foundation was setup to ensure Virgin Money is true to its ‘Everyone Better Off’ mission. But with ambitious plans on the horizon, how could they galvanise their 1000+ team and convince the board of directors to continue to invest considerably in its future?

 

The Solution:

We really wanted to avoid ‘sob stories’ and instead favour an epic ‘rally cry’ tone to celebrate the people at the heart of VMF. Production would require a four-week turnaround and relied on our in-depth experience of dealing with sensitive subject matters, so we proposed working with the real stakeholders of the foundation and create a public ‘thank you’ message for everyone who made their work possible.  

 

The impact:

The film was incredibly well received at its event launch event where it helped raise £1.2m toward the VMF. Employees and volunteers involved felt empowered and proud to have taken part, boosting moral. The film went down so well that we were commissioned the following year to make the sequel!

 

why it mattr’d:

By using real staff and volunteers who supported the charity, we humanised the organisation, showing first hand the impact the foundation has had in people’s lives. Many of our subjects were vulnerable adults - so we created a friendly and warm on set environment where people felt relaxed and safe. 

---