Virgin Money Foundation


Convincing Virgin Money to invest £1.2m+ yearly into the foundation strategy

The Brief: The Virgin Money Foundation was setup to embody the value: ‘everyone better off’ but with ambitious plans on the horizon, it was important to galvanise their 1000+ team and convince the board of directors to invest considerably in its future.

Mattr were briefed to create a film that empowered VMF’s volunteers, supporters, staff and stakeholders, avoiding ‘sob stories’ in favour of an epic ‘rally cry’. Production would require a four-week turnaround and relied on our in-depth experience of dealing with sensitive subject matters. 

The Solution: We proposed that to engage people for the future, we should first celebrate the VMF’s achievements to date. Effectively creating a public ‘thank you’ message for everyone who made their work possible.

By using real staff and volunteers who supported the charity, we humanised the organisation, showing first hand the impact the foundation has had in people’s lives. Many of our subjects were vulnerable adults - so we created a friendly and warm on set environment where people felt relaxed and safe. 

Why it Mattr’d: The film was incredibly well received at its event launch event where it helped raise £1.2m toward the VMF. Employees and volunteers involved felt empowered and proud to have taken part, boosting moral. The film went down so well that we were commissioned the following year to make the sequel!