The Brief: How do you convey the impact of Star Wars on the British public in the build up to the largest grossing film of all time?
The solution: With only 6 weeks until the launch of the film, we partnered with the awesome director (and Star Wars superfan) Leandro Santini to produce a six part film series about the very people who have been most influenced by the movie franchise in the UK.
Why it Mattr’d: Hosting the films on our very own YouTube channel, we premiered the series by holding an event with Simon Battell (a professional droid builder)…and his real life R2-D2. The stories were picked up by Time Out and The Telegraph and were further distributed organically through our hero characters and relevant Star Wars forums. We are now talking to commissioners about turning this “proof of concept” piece into an ongoing web or TV series about pop culture Superfans.
Special Thanks to: Jordan Court, Keith Guppy, Patrick Day-Childs, Simon Battell, Wayne Bower, Tom 'Wookie' Devine.
Production Company: Mattr
Director: Leandro Santini
Executive Producer: Josh Fineman
Creative Director: Josh Hine
Editor: Leandro Santini & Josh Hine
Production Manager: Helena Marquez
Digital Strategy: Dave Hudson