The Brief: Guinness needed a film that celebrated the launch of their new logo for their Instagram channel. Problem was, they didn’t want a “behind the scenes” video of the redesign process.

The Solution: We decided to turn our focus away from the logo and towards the thing that everyone recognises Guinness for: the harp. By researching the history of the instrument and finding out about the UK communities who have a passion for it, we came up with a story which could reinforce the core values of the brand.  

Why It Mattr’d: Firstly, we made this film specifically for Instagram: visually stunning, in a square format,  with minimal wording and no dependence on sound. Secondly, we didn’t use actors or a studio location. Instead, we used real personalities, who come from large communities of people passionate about harps (and Guinness!) and shot them in settings they’re most comfortable in. Finally, we shot this with the foresight that should the film be a success, Guinness could have a multitude of additional video content at their fingertips: all around the stories of people who embody their brand values.




Production Company: Mattr. Media

Director: Josh Hine

Exec producer: Josh Fineman

Producer: Ailsa Vanessa Tapping

DOP: Nick Morris

Production Assistant: Dave Hudson

Gaffer: Elinor Williams

Spark: Peter Kehoe

Focus Puller: Gary Long

2nd AC: Lisa Wiik

Camera Trainee: Jonas Suchadolkas

Runners: Rob Luke & Canavan Connolly

Editor: Hettie Griffiths

Grade: Philip Hambi (MPC)

Music: Pitch&Sync

Print Press footage: Danny Cooke


Harp makers: Jerry Blumire & Peter Rovery

Classical Harpist: Olivia Jageurs

Electric Harpist: Ozlem Simsek

Kora Player: Jally Susso

Graffiti Artist: Marc Craig


Pilgrim Harps

Design Bridge

The Devonshire Arms