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6 social media platforms to host your content marketing

So you've tailored your content for your audience but what social media channels are right for your content? Well, whether you spend all your time on Facebook watching Unilad videos, use Instagram to look up cute puppy photos or even go on Twitter to give Game of Thrones spoilers, the key is to pick channels your audience is on and making sure what you produce is done in the right way for that channel...:

4 ways to tailor your content to your audience

So you have an idea of what your audience wants. Now you have to make sure your content sings loud and proud to them! Why? Well you need your audience to eat your content up like they would a “Pret” sandwich to cure a hangover. Your aim is to make them NEED you not just want you :)

5 ways to figure out what content your audience is going to love

First things first, the key ingredient to figure out what your audience is going to love is the right attitude: whatever content you create should NOT be all about you and it definitely shouldn’t be about how amazing your product is. You need to focus on what it is that your target audience actually WANTS to read, listen to and watch.