Viewing entries tagged
tailoring content

4 ways to tailor your content to your audience

May 26, 2016

So you have an idea of what your audience wants. Now you have to make sure your content sings loud and proud to them! Why? Well you need your audience to eat your content up like they would a “Pret” sandwich to cure a hangover. Your aim is to make them NEED you not just want you :)

Creating a content marketing strategy for your niche.

February 7, 2016

We’ve been doing something really important these last few weeks…creating our very own Mattr Media content strategy for our niche area of the market. Why should you care? Well a few reasons really.