Now you’ve become a lean mean content creating & distributing machine, it’s time to give yourself a pat on the back and watch as you reap the benefit of your spoils. But what’s that? You’re not seeing an immediate return? Well firstly don’t worry...this journey is a long one so as long as you have patience to test and improve, you will go far. That being said, there’s no point entering this game unless you know what you’re trying to achieve, so here are our five tips to help you measure ‘success’ or ‘failure’.
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In the week when the country headed to the polls to elect local government, Leicester City FC won the Premier League (we are waiting for the inevitable film to catch up with it all) and Seth Rogen & Zac Efron went up against a sorority because of their ongoing antisocial behaviour - we've been enjoying some of the most witty and positive pieces of content on the web:
1. A use of creativity that mattr'd | Maynards Bassetts
We've got a bit of a soft spot for Maynards recent series of "chunky intermissions" as frankly they remind us of the muppets. Really like the way they've brought the confectionary to life by turning them into colourful everyday objects.
2. An online ad that mattr'd | Booking.com
Got to hand it to Booking.com, this is a really nice nod to people's alternative weekend passions. We say it's refreshing because we are so used to seeing the "ideal" luxury relaxing weekend, when in reality that's only a small amount of people who are aiming for such idealism. Battle reenactments does look all kinds of cool to film as too!
3. A piece of branded content that Mattr'd | Knorr
The rising trend of these "complete stranger" social experiments has lead some interesting content. We really like what Knorr have done with their "Love At First Taste" video as it has the potential to scale into something much more personal, like asking the public to share their own food relationship stories . . .
4. A public service announcement that mattr'd | Reporters Without Borders
It was a pretty daring move by Reporters Without Borders to create a slightly tongue-in-cheek video (with serious undertones) celebrating their birthday using dictators as the choir. We hope this video leads to heightened awareness of the work RWB continually does around the world.
5. A shameless plug that mattr'd| May The Fourth Be With You
What did we all do this Star Wars day? We had some nostalgic Star Wars related feelings about the mini documentary series we shot to celebrate the release of "The Force Awakens" entitled "Star Wars Changed My Life". Big shout out to LudoSport UK for sharing their episode (which you can watch below)!
It’s November, we’re in a shed in Enfield, Greater London, filming a guy called Simon... and his real life R2-D2. I don’t know whether it was the mountain of memorabilia he had on his walls, or the amazing stories he told us about travelling round the country with this 3 foot Star Wars fan favourite, but at some point I realised that Simon isn’t just a professional droid maker whose worked with the likes of Secret Cinema, HP and Disney, but he pretty much embodies everything we love about the robot he builds- he’s kind, funny, dependable and all round do-gooder.
And so when we think about the age old question “Why is Star Wars the greatest movie franchise of all time”(and I’m sure my LOTR friends out there will say otherwise) many would argue it’s the revolutionary special effects, it’s the score, it’s the phenomenal one liners or the fact it fits so many genres- I mean what is the Star Wars?! A sci fi- western- action adventure- fantasy?!
But really, for me, the most important reason for the film’s success is simple: Lucas created aspirational characters that audiences of all ages and backgrounds can relate to…
Our teenage hero who feels unsure of his purpose and has a dysfunctional relationship with his father who wants him to be something he doesn’t want to be, the patient and wise mentor who see’s potential in people other’s cannot, the strong female heroine who simply won’t be intimidated in male dominated world and of course the sweet sidekick droid who never gets enough praise in spite of always does the right thing, even before he’s asked to.
The point is we love these characters because we can relate to them and some of us, like Simon, completely embody them. There’s a little Luke Skywalker, Leia or Yoda in all of us.
PLUG: if you want to see our piece on Simon or the other six episodes (not done purposely although we did debate the first release do be episode 4) you can check them out on our channel here:
*Please note, I love my Dad and he very much approves of what I do :)
Written by: Josh Fineman (Founder and Chief schmoozer at Mattr). Drop us an email with any questions about our experience filming Star Wars Changed My Life, we are London based creative video production agency but we are all ears!