So you have an idea of what your audience wants. Now you have to make sure your content sings loud and proud to them! Why? Well you need your audience to eat your content up like they would a “Pret” sandwich to cure a hangover. Your aim is to make them NEED you not just want you :)
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First things first, the key ingredient to figure out what your audience is going to love is the right attitude: whatever content you create should NOT be all about you and it definitely shouldn’t be about how amazing your product is. You need to focus on what it is that your target audience actually WANTS to read, listen to and watch.