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The top things that have mattered to us in January

The top things that have mattered to us in January

We’re back with our monthly roundup of campaigns, content and activations that we feel are making a difference to our world…

  1. Hiyacar’s back to life

Hiyacar are in an exciting position as a high-growth spearheading a new sector of the car sharing market. And up until this point, they’ve been having to subsidise the majority of peer to peer insurance costs for drivers as that’s the sector norm. But when their insurance provider came back in late December with further increases to pricing for their drivers and no further changes to the claim policy -  they took the decision to cease trading for a couple of months

They’re happy to announce that they fully restored their service as of this week, but we wanted to reflect on how awesome their customer service was during this period of closure. They went out of their way to speak to each driver and owner in their community to personally explain the issue - and to people who couldn’t rent during this period, they gave them 50% of the funds it would have cost to rent a replacement with competitors service providers. 

It couldn’t have been easy, but they went above and beyond for their community, proving their mettle as a company which is not prepared to ‘grow at all costs’. Rob Larmour, their COO & Co-founder told Team Mattr that “the response we received from our members and from other companies who saw not only what we did by making a stand but how we handled the aftermath for our drivers and owners, has been fantastic. Being open and allowing everyone to see what goes on behind the scenes showed that we won't compromise our values for growth.”

2. Friends of the Earth’s newest campaign tackling eco-anxiety 


Eco-anxiety is a bit of a hot topic right now and this brilliant film for Friends of the Earth created by Don’t Panic is an awesome way to bring the conversation to life. We’ve been hugely inspired by this approach to raising awareness.

By sensationalising the heroine’s chase to win her plastic bottle back, Friends of the Earth have figured out how to communicate and tackle the topic of doing your bit for the planet without being preachy. With so many stats flying about on how many years we’ve got left and how much work is still left to be done, it’s easy to get caught up -  but take a leaf from this ad and start doing your own bit to help.

3. First Direct ‘money wellness’ TTL campaign & social content series

22 Likes, 1 Comments - first direct (@firstdirect) on Instagram: "We believe money is a wellness issue. Let's challenge how money makes us feel. #moneywellness"

We’ve seen some great ads over the years that focus on the difficulty of talking about money openly and confidently, like ‘The M Word’ by Lloyds Bank. Now First Direct have come out with their latest campaign looking at the concept of ‘money wellness’ in our everyday realities. 

To accompany their OOH billboard ads, they’ve also produced a new social video content series interviewing their existing customers and how they are trying to be more ‘money healthy’. 

It’s great to see the huge highstreet finance players take part in an unscripted conversation around financial pressure, a trend that has definitely not been appreciated before. We’re huge advocates for brands leaning on their real people to tell real stories, so adding new perspective to the ways in which we’re improving our health in our lives is incredibly impactful.


4. Hubbub’s coffee cup installation exposes just how much waste coffee cups produce

We’re all guilty of using coffee cups without realistically considering if they’re going to have a second life. To combat this behavioural habit, environmental charity Hubbub have created an installation to showcase the 5,555 cups used per minute in the UK - compared to the 222 of those that are actually recycled in the existing processes. 

Natasha Gammell, the project lead at Hubbub, told us that “at 3 metres tall and illuminated at night, the structure is unmissable, swallowing visitors up in thousands of geometrical cups. The installation has evolved into a fully interactive public artwork as the thousands of people who pass the installation each day write down their visions for a greener world on the cups.”

Hubbub and Starbucks have contributed over £300K to creating new recycling centres across different boroughs that will uniquely process coffee cups, exploring new ways of regenerating the used plastic. We loved the idea for such an aesthetic visual to raise awareness for such a widespread issue - and there’s immense possibilities to create new and impactful content around the outcome. Watch this space!

Liked what you’re reading and want to create content that matters?

Get in touch at josh@mattr.media

Weekly Trending Content That Mattr'd 27/05/2016

 

1. Ad innovation that Mattr'd | Samsung

We are pretty blown away with the amount of immersion, creativity and scalability from Samsung's SideLiner creation. The concept is to give sports fans the ultimate viewing seat at sports matches that keeps them in the heat of action by moving the seat up and down the field - but most importantly the SlideLiner puts the Samsung name in to EVERY key frame of action. Nothing short of awesome. 

2. Piece of branded content that Mattr'd | Masterfoods

The age old question of "Who would you most like to have dinner with, living or dead" was flipped on its head with the help of children and Masterfoods. The kids made their parents look pretty selfish as they reeled off dozens of well known names but the kids? Well, all they wanted to do was eat with their family. What a way to melt your heart - with food.

3. An inspiring ad that Mattr'd | Weight Watchers

What we liked most about this advert from Weight Watchers is the promotion of a healthy mentality to aid with weight loss. Coupled with the narrative that can be easily identifiable to many people its just an all round inspiring advert that made us want to put down our Snickers and go for a jog. 

4. A use of imagination that Mattr'd | Canal+

This Canal+ isn't usual something we'd highlight, but we just thought that it was an epic way to show off the French TV channel's incredible creativity. We will say no more and will let you see for yourself.

5. A use of pop culture that Mattr'd | Esurance

Our WW aka Walter White aka The One That Knocks is back . . . kind of. Esurance used the iconic anti-hero in the best way possible - to peddle personalised insurance. We hope to see this campaign utilise other iconic characters. 



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