By now you’ve spent time researching your content, figuring out your audience and working on your objectives... your next job is to work how your content is going to stand out from the crowd.
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google keyword research
First things first, the key ingredient to figure out what your audience is going to love is the right attitude: whatever content you create should NOT be all about you and it definitely shouldn’t be about how amazing your product is. You need to focus on what it is that your target audience actually WANTS to read, listen to and watch.