In spite of the rise of Facebook video, Youtube is still the juggernaut of the digital video world. Home to the most viewed videos on the planet, Youtube is officially the world’s second biggest search engine, so it’s kinda a big deal and no wonder one of the most effective tools in any business’s digital marketing weaponry
Now you’ve become a lean mean content creating & distributing machine, it’s time to give yourself a pat on the back and watch as you reap the benefit of your spoils. But what’s that? You’re not seeing an immediate return? Well firstly don’t worry...this journey is a long one so as long as you have patience to test and improve, you will go far. That being said, there’s no point entering this game unless you know what you’re trying to achieve, so here are our five tips to help you measure ‘success’ or ‘failure’.
We’ve been doing something really important these last few weeks…creating our very own Mattr Media content strategy for our niche area of the market. Why should you care? Well a few reasons really.