Viewing entries tagged
a/b testing

4 ways to increase the reach of your content

June 15, 2016

Well done gang! You’ve nearly made it to your Frodo at the top of Mount Doom moment. That means you’ve found your audience, researched content they will love, scoped out the competition, came up with your ideas and created the content. Yaaaaaay. But your battle to save Middle Earth (publishing your content) isn’t over . . . so how do you reach your audience?

Creating a content marketing strategy for your niche.

February 7, 2016

We’ve been doing something really important these last few weeks…creating our very own Mattr Media content strategy for our niche area of the market. Why should you care? Well a few reasons really.