So you have an idea of what your audience wants. Now you have to make sure your content sings loud and proud to them! Why? Well you need your audience to eat your content up like they would a “Pret” sandwich to cure a hangover. Your aim is to make them NEED you not just want you :)
So how? Not to fear we’ve got 4 ways to help you on your way to tailoring your content easily.
1. Own your USP
Make sure you’re going back to your USP whenever you put out a piece of content. For us we want to become the UK’s go to source for creating authentic, meaningful video content so we find the best uplifting uk news stories, indie films, Youtubers and champion them on our social channels.
2. Is what you're talking about something you believe you do better than anyone else?
Remember more than anything that every piece of your content you create should filter back to and boil down to what you do / know best - if you’re an expert in off road biking make sure you content echoes that equally if you’re a fashion brand based on London trends make sure people know that’s what you’re about just by glancing at your page.
3. Give your opinion
It's not just about sharing content it's about sharing your opinions as well and letting people learn a bit about how you think...for instance, if we see a campaign someone has done that we love, we’ll have a think about what we would do if we had the chance to do it!
Lesson learnt: Don’t be afraid to have your opinion - hell everyone else does on the internet.
4. You should be able to say who your audience is
By now you should be able to know the exact profile of your target audience. This includes - their age, location, publications they read, social media platforms they spend the most time on, what will help improve their work, what hinders them etc etc. It will then become second nature to be creating your content specifically for your audience without having to keep looking at your notes
More than anything else remember you should focus on how YOU can genuinely help your audience.
Thanks to 'joethegoatfarmer' for the awesome graphics!